Festivalen ble arrangert fra 09 Mar til 18 Mar 2012 (9 dag(er)).
South By Southwest (SXSW) finner sted i Austin, United States. Her er den fullstendige adressen til festivalen: Austin Convention Center, Austin, TX, US 78701
Imagine Dragons, 50 Cent, The Lumineers, Eminem, Kendrick Lamar, Motionless in White, Snoop Dogg, Bruce Springsteen, Norah Jones, Trivium, Asking Alexandria, Lionel Richie, Third Eye Blind, Cage the Elephant, Keane, The Cult, Tenacious D, Erykah Badu, Frank Turner, Glen Hansard, The War on Drugs, The Revivalists, Jack White, The Front Bottoms, A$AP Rocky, Of Monsters and Men, Skrillex, Future, Kaiser Chiefs, Diplo, Counting Crows, Mumford & Sons, The Used, Dinosaur Jr., Kasabian, Pennywise, Natalia Lafourcade, Thundercat, Porter Robinson, HAIM.
De mest populære sjangrene og undersjangrene i den siste utgaven var:
rock
pop
folk
indie rock
indie
alternative
alternative rock
indie pop
experimental
lo-fi
folk rock
metal
americana
acoustic
garage rock
post-punk
psychedelic
punk rock
emo