Festivalen ble arrangert fra 12 Mar til 16 Mar 2008 (4 dag(er)).
South By Southwest (SXSW) finner sted i Austin, United States. Her er den fullstendige adressen til festivalen: Austin Convention Center, Austin, TX, US 78701
All Time Low, Bon Iver, The Black Keys, Ice Cube, Katy Perry, Cage the Elephant, In This Moment, Sia, Bowling for Soup, Ben Harper, Portugal. The Man, City and Colour, Russian Circles, Hanson, Napalm Death, Enter Shikari, Fleet Foxes, My Morning Jacket, Nada Surf, Yo La Tengo.
De mest populære sjangrene og undersjangrene i den siste utgaven var:
rock
pop
folk
indie
alternative
indie rock
indie pop
alternative rock
experimental
punk rock
indie folk
lo-fi
electronica
folk rock
psychedelic
acoustic
metal
emo
garage rock